Working closely with Mahabis founder Ankur Shah, we created an exciting brand that reflects the uniqueness of the product. The ‘m’ marque became part of the sole of the shoe, as a stand alone device and through the development of the brand, this has become a key element of the detachable soles.

In addition to the visual identity, we developed the brand messaging ‘For Everyday Adventures’ which illustrates the idea that Mahabis is a lifestyle product and not just for indoor wear.