L P O L Brand IdentityClose project

LPOL - handmade, high quality London-made leather goods.

IYA were commissioned by London based leather luggage brand, LPOL, to refresh their core brand identity.

Inspired by the crafted elements of the brand we developed a bold logotype with subtle cuts that subtly celebrates the details and quirks you only get from the handmade process.

We carefully chose the stocks and finishes for brand collateral to reflect the brand and the stunning new interior of their new store in Coal Drops Yard designed by BWT London.

To produce the core elements we chose to partner again with letterpress specialists Typoretum who brought the brand to life using their vintage machinery.

Thanks to Tian Khee Song for the photography.

L P O L