We were commissioned to develop a new identity to coincide with the launch of their London flagship store based in Shoreditch.

With an established workshop and store in Whitstable, K&L already had a strong customer base and the expansion to London has broadened their offering which meant a strong identity was paramount.

With a focus on well crafted type, a 'craftsman's marque' and british heritage, we created the brand which was rolled out across all communications.