We developed the iyouall concept as an extension of the studio. Our love of stationery and interior styling borne from the studio output was the catalyst to open our studio/store in Deptford.
Co-founder and creative director Fleur Paterson designed the space to suit the everyday needs of the studio and new retail space. She has created a truly flexible layout that dovetails with our studio ethos of collaborating with other creatives and clients.
Since opening, we've developed a range of own products for our store all designed by the iya design team.
We have since opened another store in East Dulwich which is purely retail focussed and has expanded to offer a curated furniture offering.
View the online store here.
We created the glyph pattern from the iyouall logotype and developed a series of patterns that we use across the brand and product the we develop in-house for the store.
These playful studies of our glyphs are intrinsic to the fun and unexpected essence we want to portray at iyouall.
The illustrated characters are used across the brand adding a light-hearted, human touch to the glyphs and product imagery.
