The home of customisation.
Imprint is a new multi-disciplinary print and embroidery concept offering fashion on demand, with an interactive & immersive shopping experience. Curating short-run production of an ever-evolving range of curated projects that are available from their store in Kings Cross. We partnered with the founders from the early stages of the project to create an identity that was bold & bright coupled with a functional aesthetic.
The brand is built around a core set of assets that allow the team to shout about themselves or be paired back to support the stream of collaborations that come through the door. The colour palette is mostly back & white for ease of reproduction & print, with the green 'imprint vivid' used across in-house output.
Inspired by print marks + processes, the logo looks as if it's been run through a DTG heat press & the marque references the grids used throughout the store & brand. They can be scaled up & used as a repeat or paired right back & embroidered inside a garment.
Imprints space was designed around 50x50cm squared sections that allowing it to transition from event space, store, stockroom to broadcasting DJ sets. We wanted to build this into the brand to tie the two together.
Grids are used to structure layouts, plan spaces & as a simple gridded repeat to use across the brand. Different treatments are applied depending on the use but they're always bold + bright.