Entitled ‘A Kids Canvas’, we explored visual references from the brands heritage, and created a series of immersive visuals that can be used across all communications targeted to both parents and their children. Simple shapes and forms are used in the graphics to create a canvas for the kids to explore and form a unique visual language.

The new brand mascot, created with Jack Cunningham moves away from their original photographic emblem to become a playful illustrated pup who explores the graphical landscapes.

Photography Credit Tian Khee Siong