House of Cans
On the Wall
Built on the collaboration between booze and creativity, House of Cans is a bar and off licence like no other. HoC teams up with artists, illustrators and designers as well as brands and breweries to create exciting limited-run cans adorned with dazzling artworks. As founding partners, we developed the interior and digital outputs alongside an identity that is as memorable as the space itself.
Inspired from the form of cans stacked atop a shelf, our stacked can logo leads the identity. From there we created a complimentary design system, new in-house can labels, and a custom website.
When it came to designing the collaborative cans, we opted for a more pared-back look, providing perfect blank canvas for creatives to showcase their style. Using a treated image of the artist' can and colouring it in a palette from their design allows us to communicate the character of the work whilst retaining the core look of HoC.
House of Can’s bar and shop is a cosy space, inspired by the small and intimate bars visited by one of the founders’ trips to Tokyo. Their vessel of choice, the ubiquitous aluminium can, is a sustainability champion thanks to its excellent recyclability. Not only that, the cans create less waste and fewer breakages in the production process, all while being lighter; more energy-efficient to transport; and an all-round better alternative to glass. As the main feature of the space, the larger-than-life ‘Wall of Cans’ creates a unique gallery setting for each collaboration (featuring the likes of It's Nice That, Hato Press and New Balance) whilst sparking a connection and dialogue between customers and staff. With all of this in mind, we set to work and began building a wider, harmonious brand language.
As an evolution from the brand’s previous logo – a crushed can – we created a bespoke motif and repeat pattern that would bring energy and movement to the printed collateral.
To translate these to printed collateral we also chose the aptly-named Gmund Bier paper range. With hints of hops, malt and yeast brewed into each batch, earthy tones and organic pigments combine for a fitting palette.
Alongside selling limited run collabs and merchandise, our bespoke Shopify build features some heavyweight custom development that enables designers to create their own labels, upload them and see them rendered onto a 3d revolving can. The designs can then be sent to the HoC team with a request to order house brews with their own artwork.
