A fresh new brand identity for Halos – a complementary healthcare practice, set in a beautiful modern space and tranquil gardens.
We developed this unique identity to portray a sense of calm and assurance to patients - the natural elements of colour, pattern and imagery all working together to instill a positive visual language.
The bespoke patterns are soft and thoughtful, evoking an inviting and calming feel. This new treatment was created to give a sense of meditative feeling of shutting your eyes and relaxing and the dappled light effects emanating from the Halos environment.
We worked closely with the senior team on the strategic side of the brand, getting them to really focus on what is important for their clients and how they run their practice. The outcome was clear that Halos should be an accessible, easy to understand brand, where simple and clear communications and a relaxed and calming environment help improve the health and wellbeing of all their clients.
The images are all taken in the beautiful surroundings of the building and emanate a sense of calm. Shot using film to give a natural and authentic feel.