All Movement is GoodMovement.

We worked with brothers Kachi and Michael to help them realise their new fitness and wellbeing brand.

Their mission is to provide everyone with affordable and accessible ways to achieve a more positive and mindful outlook.

“The core objective of GM is to make exercise and fitness more inclusive and accessible with so many new fitness revolutions involving expensive tech, equipment and space. These factors are a barrier for many people - this is why GoodMovement - no fuss, simple ways to improve your mind, body and soul.” Kachi

We developed their brand identity which has been rolled out across Print, Digital and Products.

Photography by Anton Rodriguez & Tian Khee Siong