Eeny Meeny Kids Brand & DigitalClose project

A playful identity system for children’s brand eenymeeny featuring a pair of colourful characters brought to life with animation.

The key focus was to create a fun and design led brand that works across the website, printed material and the soon to open store in North London.

Alongside a bold colour palette and typography, we created two characters, Eeny & Meeny. These two encompass the ‘everyday chaos’ concept we created, summing up life with kids and the day to day fun/hectic/colourful scenarios they create. E&M are to be seen across all brand touchpoints and using illustration and animation to bring them to mischievous life. Alongside the characters, Laila Hegarty shot the equally quirky images.

Eeny Meeny Kids