The key focus was to create a fun and design led brand that works across the website, printed material and the soon to open store in North London.

Alongside a bold colour palette and typography, we created two characters, Eeny & Meeny. These two encompass the ‘everyday chaos’ concept we created, summing up life with kids and the day to day fun/hectic/colourful scenarios they create. E&M are to be seen across all brand touchpoints and using illustration and animation to bring them to mischievous life. Alongside the characters, Laila Hegarty shot the equally quirky images.