Brand identity, packaging and ecommerce for modern UK knitwear brand.
“Inspired by bold colours and patterns, Country of Origin have developed a unique style of knitwear for Modern Living”
For the brand identity we took cues from the teams love of bold geometric pattern, in particular the work of artist Malevich. By creating a visual grid that can be used across print and digital, we developed a flexible system to marry imagery, type and bold colour blocks to build up engaging visuals. To link the logo marque to this concept we created a series of icons that depict the bold block pattern of the garments.