A bright, bold colour palette is used across the brand.
Brand identity, packaging and ecommerce for modern UK knitwear brand.
“Inspired by bold colours and patterns, Country of Origin have developed a unique style of knitwear for Modern Living”For the brand identity we took cues from the teams love of bold geometric pattern, in particular the work of artist Malevich. By creating a visual grid that can be used across print and digital, we developed a flexible system to marry imagery, type and bold colour blocks to build up engaging visuals. To link the logo marque to this concept we created a series of icons that depict the bold block pattern of the garments.
Photography credit Tian Khee Siong
We created a simple design language that links brand and product together.