Mahabis Brand IdentityClose project
Brand Identity   Art Direction   Website Design   

Brand identity, packaging design and online store for Mahabis, the innovative brand who reinvented the traditional slipper.

Working closely with Mahabis founder Ankur Shah, we created an exciting brand that reflects the uniqueness of the product. The ‘m’ marque became part of the sole of the shoe, as a stand alone device and through the development of the brand, this has become a key element of the detachable soles.

In addition to the visual identity, we developed the brand messaging ‘For Everyday Adventures’ which illustrates the idea that Mahabis is a lifestyle product and not just for indoor wear.

mahabis.com

Mahabis