IYA STUDIO LONDON | DESIGN | ART DIRECTION

STUDIO SHADOWS

admin — Tue, 24 Apr 2012 16:56:21 +0000

beautiful shadows on our studio floor……..

COMME DES GARCONS FRAGRANCE DISPLAY

admin — Tue, 24 Apr 2012 16:40:15 +0000

The latest addition to the YOUR concept store. Comme des Garcons fragrance display……..

COMME DES GARCONS FRAGRANCE DISPLAY

admin — Tue, 24 Apr 2012 15:01:13 +0000

The latest addition to the YOUR store in Antwerp.

This fragrance display for Comme Des Garcons has pride of place in the entrance of the store. White, open steel cubes stack up and across to form the structure of each display. This ties in with the clinical feel of this area following the gridded layout of the ceiling. The display needed to hold lots of product and stock, so the custom build perfume holders, create a platform for expressing the beauty of the bottles and the brand.

YOUR MEN’S SHOE AREA 2012

admin — Tue, 24 Apr 2012 14:14:04 +0000

RAL 6027 / Powder Coat colour applied to the poles used on the Shoe Chandelier in the new Men’s Shoe Area at YOUR.

YOUR MEN’S SHOE AREA 2012

admin — Tue, 24 Apr 2012 13:56:17 +0000

the concept behind the YOUR store was to create an interior which could evolve and change throughout its life.

this new shoe area is the first major change we designed for YOUR.

what originally was the DENIM area has now transformed into the new men’s shoe area.

we used the original, grid timber floor as a starting point, following the grid dimensions up onto the walls given us a base to create the shoe display.

the grid transforms into shelves constructed in black mdf. some parts of the grid are removed so the shelving has a more open feel.

to give the wall shelving a lighter feel, we removed sections of shelving and replaced with coloured, powder coated poles which pierce through the mdf verticals giving the wall display some variation and flexibility. the poles can be used to display shoes, bags and accessories.

the central seating area is used by shoe customers by day and for the shops bar at the back of the space at night. extending from this is a shoe chandelier, part lighting, part display. this installation is a key factor to the space and is both practical and eye catching to any visitor coming down into the shoe area space.

Your Boutique

admin — Wed, 18 Apr 2012 13:14:17 +0000

A perfect space for women to come and buy some beautiful brands.

The interior has a soft and feminine feel. this sits against the raw, industrial feel of the buildings structure.

Clean lines of the clothing rails compliment the mix of vintage interior pieces all taking on soft, pastel tones.

An oversized, tired wedding style cake creates the central piece bringing some fun and a quirk personality to the space.

Folk Invites

thom — Tue, 10 Apr 2012 09:39:41 +0000

Design and art direction of show invites for Folk. Artwork from Folk Designer Elbe Lealman

Village Press

admin — Sun, 08 Apr 2012 18:01:03 +0000

Various printed items for Village Press.

Casio – Gshock

thom — Thu, 05 Apr 2012 15:09:43 +0000

Design and art direction for lookbook promoting the G-Shock range. We created a bespoke graphic for the cover which folded out to reveal the 2012 range on the reverse.

Hudson Exhibition Stand – Micam 2012

admin — Thu, 05 Apr 2012 13:18:25 +0000

IYA have created a strong visual identity for the Hudson interiors.

The starting point is a physical window into the exhibition space which guides visitors into the stand. A family of furniture pieces was designed using domestic and industrial influences. These can be used as individual pieces or grouped in various combinations to create flexible displays for any space.

Designing a system which is both flexible and functional was really important but we didn’t want to have a typical retail atmosphere, opting to develop a warm and inviting environment which is timeless.

The stand has a modern, eclectic feel with materials including black steel, teak and a door from Morocco which was constructed into a steel frame to make the central meeting table.

The branding was a mix of 2D posters and 3D letters with a mood wall of collectables to express the Hudson brand.

Build: Ginger Projects